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09/15/2011 - WEBCAM ILLUMINATIONS. Hercules unveils its new models.

London, September 15, 2011 - For this back-to-school season, leading up to the Christmas holidays, Hercules - a leader in the world of webcams - is revisiting its product line, adorning it with light-inspired graphics and releasing new models.
 
Zooming in on the new models: Hercules HD Sunset and Hercules HD Exchange

 

Hercules HD Sunset

As its name suggests, Hercules HD Sunset excels at video chats even when the sun goes down, in low-light conditions. It is equipped with sensors which are extremely sensitive to even small amounts of light, capable of providing a clear image with weak lighting (up to 5 Lux). By way of comparison, half-light - or the light from a candle - is equivalent to 10 Lux.
Hercules HD Sunset also provides HD 720p video quality, with ultra-smooth images (up to 30 frames per second). In this way, it ensures high-definition performance and lets users enjoy chatting with their whole family or with friends, even in full screen mode. In photo mode, it provides resolution of 5 megapixels*.
This webcam has been designed and optimized for use with the leading instant messaging applications.

Featuring a noise-canceling microphone, and a fixed focus with no constraints (from 30 cm to infinity), Hercules HD Sunset also provides 3x digital zoom, automatic face-tracking and a full software suite to liven up chat sessions. This software suite offers multiple capture modes that are easy to use, lets users show off their photos and videos live during their chats, and even add hilarious effects. It also makes it simple to convert and transfer files to the required format, with just one click - to post them on Facebook®, Flickr®, YouTube® or a blog, or send them by email, or to an iPod®/iPhone®/iPad® or PSP®.
Hercules HD Sunset will be available from late September 2011, at a suggested retail price of £34.99 (VAT included).

 

Hercules HD Exchange

Hercules Dualpix Exchange - one of the brand’s best-sellers, combining simplicity with quality - will now be available in HD, to the delight of users everywhere.
This new HD 720p version, named Hercules HD Exchange, features video capture at up to 1280 x 720 pixels, photo resolution of 3 megapixels*, 30 frames per second, and advanced software functions to let users share all of their best moments.
Available from mid-September 2011 at a suggested retail price of £24.99, Hercules HD Exchange puts high-definition performance within the reach of all users.  

*Software interpolation

 

Zooming in on the new line and new packaging elements

The packaging of the brand’s webcams will now feature a series of original symbols based on Light Painting techniques, and lots of eye-catching features.

"This change in the brand’s style guidelines has been implemented to keep pace with changes in terms of consumers’ expectations when purchasing a webcam," explains Agnès Cornière, International Marketing Director for the Hercules brand. "Our packaging components must respond to consumers’ questions in the most efficient way possible, thereby reflecting the strong points for which Hercules is renowned in this field, namely ease-of-use and high-quality video performance - hence the brand’s iconic choice of the Light Painting technique. This packaging communication provides users with all of the information they require to be able to quickly and effectively select the best webcam model for their needs, while at the same time also getting across the easy-to-use, fun nature of the product."

The Hercules webcam range is now composed of the following models:

  • Hercules Link : 1.3 megapixel* photo resolution, 800 x 600* video resolution, £12.99 (VAT included) suggested retail price.
  • Hercules Optical Glass : sensor with glass lens, 4 LEDs, 1.3 MP* photo resolution, 800 x 600* video resolution, £17.99 (VAT included) suggested retail price.
  • Hercules HD Exchange : 3 MP* photo capture, HD720p video capture up to 1280 x 720, £24.99 (VAT included) suggested retail price.
  • Hercules HD Sunset : 5 MP* photo capture, HD 720p video capture up to 1280 x 720, £34.99 (VAT included) suggested retail price.
  • Hercules HD Emotion : 8 MP* photo capture, HD 720p video capture up to 1280 x 720, £39.99 (VAT included) suggested retail price.
  • Hercules HD Nomad : for laptops and netbooks, 8 MP* photo capture, HD 720p video capture up to 1280 x 720, £39.99 (VAT included) suggested retail price.

*Software interpolation

 



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